Luke kuechly or cam newton jersey9/2/2023 ![]() ![]() ![]() But something–perhaps that–is affecting his popularity relatively to his elite quarterback peers. Of course, Roethlisberger had allegations of sexual assault against him in the past, and was suspended by the league. Relative to his performance, Roethlisberger is another quarterback who lags in jersey sales. Big Ben was 38th last year as well, and 26th two years ago. While Brady, Rodgers, Manning and Brees tend to always be in the Top 10, Roethlisberger was 38th this year, behind Antonio Brown and Le’Veon Bell on his own team. Or for a racial counter-example, Ben Roethlisberger is a star quarterback for one of the most popular NFL franchises. Teddy Bridgewater, from a market more similar in size to Carolina, is right behind Newton in the rankings, and he is far less accomplished in the NFL. Robert Griffin III shattered the sales record during his mercurial rookie season, before crashing to earth. Russell Wilson has been #1 over the last three years. But while adoration can be a vague term, I don’t think Newton is adored as other elite quarterbacks, either, judging by whether people have invested in buying his jersey and wearing it.ĭoes race play some role? I mean, we aren’t a color-blind society, so probably some, but that’s overly simplistic to say that is the prime factor. I don’t think Newton is Jackie Robinson, a comparison that would be crazy. The problem is, Cam Newton is more Magic Johnson than Jackie Robinson and America, by and large, adores Newton far more than it abhors him. "It’s an exceptionally tempting narrative. "The clickbait whores of the blogosphere and the social justice warriors of journalism desperately want to frame Cam Newton as the modern-day Jackie Robinson, a heroic breaker of the color barrier whose excellence and dignity expose America’s deep-seated bigotry." In his latest piece, Jason Whitlock wrote: Two years ago, Newton was 27th, and the 13th-ranked QB. Last year, Newton was 24th, not much different than the current placement. ![]() Newton’s jersey haven’t oversaturated the market relative to other top QBs, who tend to remain in the top 10 in sales. We see some players, rookies and free agent signings, surge in popularity as people clamor to get the new guy, only to fall back. Saturation of the market versus newness matters. Market size matters, as we see certain teams tend to put numerous players near the top. Most people don’t buy a large number of them within a single year. They are–usually–a significant investment, so it’s not just someone voting anonymously in a poll. Merchandise sales are an interesting barometer of popularity. Watt over whatever the Texans have at QB, (2) Cleveland with Joe Haden over Manziel, who plummeted understandably after being Top 10, (3) the New York Jets, with the return of Darrelle Revis, and (4) the Carolina Panthers. The only teams with a defensive player appearing in the Top 50, who is ranked ahead of his quarterback in merchandise sales, are: (1) Houston with J.J. So twice as many quarterbacks appear in the top 50 as defensive players. Forty-one of 50 of this year’s top-selling jerseys are offensive players 18 of those are quarterbacks. ![]() True, but merchandise sales in our fantasy football-driven market show that consumers much prefer offensive players, particularly QBs. ![]()
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